The four principles behind every product culture that works

Live on June 30, with stories from Gympass, Lopes, and ReveLumi

In 2020, gyms shut their doors everywhere. Gympass built its entire business on access to physical spaces. It looked like the end.

In four weeks, the company launched Gympass Wellness in ten countries. Within months, it went from zero to hundreds of thousands of users. Revenue doubled while competitors stalled. The valuation hit US$2.2 billion.

This was not only luck; it was the result of a transformation that had been building since 2018, when I joined as CPO to move Gympass away from spreadsheets and manual processes and build an organization oriented around problems, not delivery.

On June 30, at 7 p.m. BRT, I’ll share live the four principles behind that transformation, with stories from Gympass and Lopes, Brazil’s largest real estate brokerage. It’s an invitation from Irene Liakos, of Product Circle Chat.

I’ll talk about cadence as a culture signal, not just a delivery choice. About focus on the problem, not on the activity. About accountability for outcomes, not output. And about an ecosystem mindset, understanding why customers show up, not just what they do once they’re there.

Those same four principles are what we used to build ReveLumi, the continuous research agent that runs real conversations with users over WhatsApp. At the end of the session, I’ll demo ReveLumi live.

Registration is free with the code JOCA. Here’s the link: https://luma.com/ishx7p4a?coupon=JOCA

There’s a giveaway too: a signed copy of my book and a free trial of ReveLumi for whoever joins live.

Let’s go together.